Southern Marsh: Retail-focused software solutions providing control through a cloud-based approach


"BlueCherry software is phenomenal for granular-level control "from conception to execution.""

Retail-focused Software Solutions Providing Control in a Cloud-based Approach

Challenge/Opportunity: Addressing existing bottlenecks, blind spots and outdated warehousing with adaptable software for the apparel industry

BlueCherry provided:

  • Solutions to chronic bottlenecking and “blindspot” issues

  • Optimisation of warehousing and fulfilment

  • Cloud-based solutions from experts who understand the apparel industry

Lifestyle brands require software solutions specifically designed for the retail industry, all while supporting growth. BlueCherry offers the ability to catalogue, maximise fulfilment and prevent “ad-hoc solutions” and common human errors.

Southern Marsh, a mid-luxury lifestyle brand, suffered from what CEO Matt Valiohalli describes as “caveman warehousing.” With bottlenecks and blind spots lingering from the startup days or from software choices that weren’t designed for retailers, his business struggled to reach its full potential. He needed a retail-focused software solution to gain control of, catalogue and document all data. Valiohalli found BlueCherry software exceptional for granular-level control “from conception to execution.”

BlueCherry’s cloud-based, sophisticated approach was adaptable, with à la carte add-on options that helped retailers grow at the right pace. With comprehensive views, it provided a competitive edge for his company with accounting, analytics and cloud-based solutions from experts who understand the apparel industry.


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