This market overview breaks down how AI is reshaping fashion and apparel operations right now. You can see where brands are investing, where value is being created, and where risk still exists. The report maps real use cases across design, planning, production, and fulfilment. It shows why data readiness matters more than flashy tools. You get a clear view of what leading brands are prioritising and how BlueCherry fits into that stack. If you want to understand where AI delivers tangible impact in your supply chain today, start here.