About us
We’ve spent more than four decades redefining what’s possible in fashion. Our mission is simple: to make the fashion industry more efficient, profitable, and sustainable. With unrivalled expertise and a legacy of innovation, we deliver intelligent, next-gen supply chain solutions—each tailored to the unique challenges in apparel, footwear, accessories, lifestyle products, and more. Every day, we help our clients to grow their business. They say, “BlueCherry is the right fit.”
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BlueCherry at a glance
years specialising in fashion
users worldwide
countries in all four regions
Get to know us
BlueCherry has evolved with the industry and is a trusted partner for digital supply chain management.
Our deep expertise and advanced technology enable brands and manufacturers to confidently navigate complexity at every stage.
Purpose-built
Meeting the demands of the fashion, apparel, and footwear industry for managing global sourcing, providing clear, real-time visibility at every stage.
Configurable solutions
Easily integrate with your unique IT environment, on-premises, cloud, or hybrid. Tailor features and workflows to your systems and needs.
Industry expertise
Gain a competitive edge with our proven leadership and industry expertise. We drive supply chain success at every stage.
leadership
Our leaders combine decades of industry experience with a passion for fashion.
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Danijela Ceh
Vice-President, Finance
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Neil Dorman
Vice-President, Development and Support
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Jim Falino
Vice-President, Research and Development
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Russ Ippoliti
Vice-President, Managed Services and Cloud Hosting
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Molly Rammel-Puckett
Vice-President, PMO & Customer Success
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Deborah Rose
Vice-President, Solutions Consulting
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Jason Roth
Vice-President, Industry Solutions
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Jithendra “Jithu” Rao Battu
Senior Vice President, Country Manager, India
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Wesley Ekman
Vice-President, Customer Acquisition, EMEA
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Jamie Elias
Managing Director and Country Head, Canada
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Fred Isenberg
Vice-President, Customer Acquisition & Strategic Channels
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Tony Mather
Managing Director and Country Head, UK
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Brian O’Connor
Vice-President, Customer Acquisition, USA
Phil Friedman
Executive Chairman
BIO
Phil Friedman founded Computer Generated Solutions, Inc. (GGS) and led the company as President & CEO for more than four decades. During that time, the IT solutions firm diversified and grew into an enterprise that employed more than 8,000 people and served customers in 48 countries.
Phil now serves as the Executive Chairman of CGS, trading as BlueCherry. He is also the Executive Chairman of independent CGS companies—CGS Immersive and CGS Nexus—operating in enterprise learning and business process outsourcing, respectively. Born in the former Soviet Union, Phil Friedman immigrated to New York after 12 years in the electronics industry. With degrees in Engineering, Economics, and Finance, and further studies in Information Systems in the U.S., he launched CGS in 1984. Under his leadership, CGS earned accolades from Inc. Magazine, Deloitte, Crain’s, and Ernst & Young, who named him Entrepreneur of the Year. Phil was also awarded the Ellis Island Medal of Honour and an honorary doctorate from Yeshiva University.
Paul Magel
President
BIO
Paul Magel is President of Computer-Generated Solutions, Inc. He joined the company in 1997 and brings extensive technology, supply chain and fashion industry expertise.
Paul leads global strategy and innovation for the award-winning BlueCherry® Enterprise Suite and Cloud/MSP services. Under his stewardship, he has transformed BlueCherry into a powerful, end-to-end supply chain platform, supporting ERP, PLM, eCommerce, and logistics, for top fashion, apparel, and lifestyle brands. He has also expanded CGS’s global footprint with delivery centres in North America, Europe, and India.
Danijela Ceh
Vice-President, Finance
BIO
Danijela Ceh is Vice President of Finance for Computer Generated Solutions, Inc., overseeing FP&A, strategic planning, and internal audit.
Danijela oversees financial planning, reporting, and internal audit for BlueCherry. A Chartered Certified Accountant with over 12 years of experience in corporate finance, audit, and FP&A, she plays a key role in driving financial strategy, operational efficiency, and data-informed decision making. Danijela also helps lead strategic initiatives to support business growth across the company.
Neil Dorman
Vice-President, Development and Support
BIO
Neil Dorman, VP of Development and Support, joined CGS in 2002 as an intern and now leads the ASD development and support teams, driving innovation and service excellence.
Neil oversees the ASD development and support organisation. He leads the team responsible for delivering new features to BlueCherry platforms and managing help desk operations. Neil’s deep technical expertise and strategic vision ensure high performance, innovation, and a seamless user experience across the BlueCherry Enterprise Suite and other software solutions.
Jim Falino
Vice-President, Research and Development
BIO
Jim Falino, a CGS leader since 2001, brings over 30 years of experience in software, customer service, and management with full P&L responsibility across ERP and supply chain systems.
Jim oversees research and development for BlueCherry ERP, tailored to the consumer goods sector, where he leads teams across design, EDI, QA, R&D, and customer support. He played a pivotal role in launching the flagship ERP platform, now supporting a 400-member division, and has led over 200 successful software projects. With deep domain expertise and a focus on innovation, Jim has driven major efficiency gains, reducing labour costs by 55% through offshore development while advancing platform capabilities.
Russ Ippoliti
Vice-President, Managed Services and Cloud Hosting
BIO
Russ Ippoliti, VP of Managed Services & Cloud Hosting, brings over 20 years of leadership driving digital transformation, cloud strategy, and operational excellence.
Russ leads strategic technology initiatives for BlueCherry, drawing on over 20 years of experience in professional services, infrastructure, and business development. He has driven successful cloud migrations and large-scale transformations that enhance agility and performance. A strong advocate for mentoring and continuous improvement, Russ helps IT teams innovate, grow, and deliver impactful outcomes in complex enterprise environments.
Molly Rammel-Puckett
Vice-President, PMO & Customer Success
BIO
Molly Rammel-Puckett leads PMO & Consulting at CGS, driving business transformation, technology implementation, and operational excellence for clients across industries.
Molly delivers strategic initiatives and guides clients through complex transformations and technology rollouts, partnering closely with them to ensure they achieve maximum value from BlueCherry’s solutions. This includes onboarding and training, identifying growth opportunities, resolving issues proactively, and serving as a strategic advisor to drive long-term satisfaction. Under Molly’s leadership, she has successfully streamlined operations and maximised client impact.
Deborah Rose
Vice-President, Solutions Consulting
BIO
Deborah Rose is Vice President of Solutions Consulting at CGS, leading solution architecture, consulting, and product teams. She joined CGS in 2016 with over 35 years in the fashion industry.
Deborah leads solution strategy and delivery at BlueCherry, guiding cross-functional teams to develop high-impact applications that help clients meet their strategic goals. With more than 35 years in the fashion industry, she brings deep expertise in solution design, product management, and professional services. Her industry knowledge and leadership ensure that BlueCherry’s technology solutions deliver measurable value to fashion and consumer lifestyle brands.
Jason Roth
Vice-President, Industry Solutions
BIO
Jason Roth is Vice President of Industry Solutions at CGS, leading product vision and innovation for the BlueCherry® Enterprise Suite and driving long-term industry growth.
Jason leads presales, product management, and development for the BlueCherry Enterprise Suite. With over 35 years in the fashion and footwear industry, Jason brings deep expertise in enterprise solutions, business process design, and product innovation. His leadership helps shape BlueCherry’s technology roadmap and ensures the delivery of tailored, future-ready solutions that drive customer success.
Jithendra “Jithu” Rao Battu
Senior Vice President, Country Manager, India
BIO
Jithu Battu is SVP and Country Manager of CGS India, leading business growth, client success, and talent development across the Indian subcontinent.
Jithu oversees business growth, client acquisition, delivery excellence, and talent strategy across the region. With over 20 years of global IT experience, he brings deep expertise in managing complex, multi-site technology projects. Jithu plays a key role in strengthening BlueCherry’s presence across the Indian subcontinent and driving operational success.
Wesley Ekman
Vice-President, Customer Acquisition, EMEA
BIO
Wesley Ekman, VP of Customer Acquisition, EMEA at CGS, brings over 16 years of ERP and fashion technology experience to lead strategic growth, customer acquisition, and digital transformation.
With over 16 years in enterprise software, Wesley specialises in ERP, fashion tech, and digital transformation. He is responsible for driving customer acquisition and revenue growth, focusing on AI, IoT, and automation to enhance supply chain efficiency. His deep industry knowledge and forward-thinking approach are instrumental in expanding CGS’s market presence and strengthening client relationships.
Jamie Elias
Managing Director and Country Head, Canada
BIO
Jamie Elias leads CGS Canada as Managing Director, assisting clients in transforming complex supply chains into strategic advantages using the BlueCherry® Enterprise Suite.
Jamie leads efforts to optimise end-to-end operations, enhance agility, and drive sustainable growth using the BlueCherry suite. With over 20 years in senior leadership at global IT firms, Jamie brings deep expertise in IT strategy, digital transformation, and operational efficiency. Her work empowers Canadian fashion and consumer goods brands to streamline processes and respond more effectively to shifting market demands.
Fred Isenberg
Vice-President, Customer Acquisition & Strategic Channels
BIO
Fred Isenberg, VP of Customer Acquisition & Strategic Channels, leads innovation and customer success for key accounts.
Fred leads BlueCherry’s manufacturing solutions, channels, and key accounts, driving strategic growth and customer success. With over 40 years in the apparel, footwear, and fashion industry—including 35 years in supply chain software—he brings unmatched expertise in guiding brands through complex transformation. Fred’s leadership ensures BlueCherry delivers high-impact solutions with a customer-first mindset.
Tony Mather
Managing Director and Country Head, UK
BIO
Tony Mather leads CGS UK as Country Manager, leveraging decades of software experience to support customers and drive strategic growth.
Tony is responsible for scaling the BlueCherry business across the UK and Western Europe. With more than 25 years of experience in ERP and enterprise software, he brings deep expertise in sales, channel management, and implementation strategy. He plays a key role in supporting regional growth and delivering value to BlueCherry customers.
Brian O’Connor
Vice-President, Customer Acquisition, USA
BIO
Brian O’Connor is VP of Customer Acquisition, USA at CGS, where he leads revenue-generating teams across BlueCherry’s software, cloud, and consulting services.
Brian O’Connor leads customer acquisition and growth strategy for BlueCherry, managing a high-performing team focused on expanding market share across software, cloud, and consulting services. With over 30 years of experience in the apparel and enterprise software industries, he brings deep expertise in sales, marketing, and operations. Brian’s leadership helps drive sustained growth and engagement with fashion and consumer goods brands navigating digital transformation.
Sustainability
Revolutionising supply chains for a sustainable world
At BlueCherry, we’re shaping the future of fashion supply chains through sustainable innovation. We help businesses minimise waste, increase efficiency and grow responsibly, creating lasting value for both their operations and the planet.
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About CGS
For more than 40 years, CGS has empowered global enterprises to drive breakthrough performance through innovative business applications, enterprise learning and outsourcing. CGS's BlueCherry® Suite offers end-to-end supply chain management for high-growth organisations in consumer lifestyle products, retail, and apparel. From concept to delivery, BlueCherry provides a clear picture of the supply chain, optimising operations and accelerating time to market.
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