As one of the largest baby and children's furniture brands in the world, Delta Children has grown by staying ahead of complex, fast-moving retail demands.
From large retailers like Amazon and Walmart to their own eCommerce channels, delivering large-scale products like cots on time—often on the same day—is a massive logistical challenge.Case study
Delta Children powers smarter growth and supply chain agility with BlueCherry
Delta Children has relied on CGS’s BlueCherry® Suite for nearly two decades to keep pace. With integrated ERP and warehouse systems, robust EDI capabilities, and support for API connections, BlueCherry gives Delta Children total control over their operations while supporting real-time responsiveness.
From streamlining omnichannel fulfilment to optimising warehouse selection by ship-to location, BlueCherry is key to Delta’s ability to scale with precision.
“You need the ability to efficiently manage multiple warehouses. If I receive a drop ship order for a consumer, the system needs to scan my inventory at all locations and based on the ‘ship to’ location the system should know the most economical way to get it to that consumer.”- Sam Shamie, President of Delta Children