Survey Reveals Loyalty Schemes & Communication Essential to Retail Success
CGS sponsored Dynata to survey 1,000 consumers across the UK about their current spending habits regarding non-essential items. For the purposes of this survey, non-essential purchases are items other than food, medicine and hygiene products. Notable findings include: Consumers aren’t upset about service disruptions, but continued transparency is essential Loyalty programmes are a must-have for retailers Consumers continue to make non-essential purchases for their wardrobe.