Case study

From B2B to B2C: how Velvet scaled with BlueCherry

"BlueCherry provides us with advanced reporting and analytics, operational efficiencies in inventory management and order entry."

Velvet COO and CFO, Michael Rosen, discusses how BlueCherry enhanced their operational efficiency and provided advanced reporting and analytics, which assisted the company in achieving their traditional wholesale (B2B) objectives and expanding into direct-to-consumer sales (B2C).

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