Online marketplaces are an important retail channel. In fact, Amazon has become such a massive business, it’s often considered a channel in itself. Doing business with Amazon opens the door to 300 million active customers in more than 180 countries. Prime Day alone brought in over $3.5 billion in sales from third-party selling partners in 2020—in a single day.
But to succeed in an eCommerce marketplace, brands, wholesalers and manufacturers need smart strategies, efficient processes and the right technologies to seize sales opportunities.