Digital Product Passports are moving from concept to compliance. As EU regulations expand, fashion brands will soon be required to provide product-level transparency covering materials, sourcing, production processes, and sustainability attributes.
While many organizations view DPPs as a reporting requirement, the reality is far more complex. DPP readiness depends on how well your supply chain captures and connects operational data.
Most brands today manage product development in PLM, transactions in ERP, production in factory systems, and supplier compliance through separate portals or spreadsheets. That fragmentation makes it extremely difficult to generate accurate, traceable, and auditable product passports at scale.
To support DPPs, supply chains must first establish four core capabilities:
Unified product and material data — Bills of materials, certifications, and sustainability attributes must be structured, version-controlled, and system-driven.
End-to-end traceability — Finished goods must link back to production orders, factories, and material sources, including subcontractors.
Digital chain of custody — Production, quality, and logistics events must be captured digitally with timestamps and audit trails.
Automated reporting — DPP outputs must be generated directly from operational systems, not assembled manually for compliance.
Without these foundations, DPP initiatives become costly, fragile, and difficult to scale.
The good news is that DPP readiness also delivers broader business benefits. From reduced compliance risk to improved supplier accountability, better inventory control, and stronger consumer trust.
Brands that treat DPP as part of a broader supply chain transformation will be far better positioned to meet regulatory requirements and compete in a market that increasingly values verified transparency.