Meet us at AAFA
Wednesday, March 4 - Friday, March 6, 2026
Ronald Reagan Building & International Trade Center
Washington, DC
BlueCherry is not only attending AAFA. We are contributing to the conversation.
Paul Magel, President of BlueCherry, will deliver the opening remarks at the AAFA dinner on Wednesday, March 4. He will share a state-of-the-industry perspective informed by what we are seeing across our global fashion, apparel, and lifestyle customer base.
Who will be attending:
Paul Magel, President
Paul leads global strategy and innovation for the BlueCherry Enterprise Suite and Cloud/MSP services. Under his leadership, BlueCherry has evolved into an end-to-end supply chain platform supporting ERP, PLM, eCommerce, and logistics for leading fashion and lifestyle brands. He has also expanded CGS’s global delivery footprint across North America, Europe, and India.
Elizabeth Marshall, VP, Enterprise Supply Chain Solutions
Elizabeth leads digital transformation initiatives across the global apparel, footwear, and consumer products industries. She partners with brands, retailers, and manufacturers to modernize supply chains, connecting product creation, sourcing, manufacturing, and commerce through intelligent, end-to-end systems that drive speed, visibility, and data-driven decisions.
Fred Eisenberg, VP, Channel Acquisition, LATAM & Strategic Accounts
Fred leads BlueCherry’s manufacturing solutions, channel strategy, and key accounts. With more than 40 years in the apparel, footwear, and fashion industry, including 35 years in supply chain software, he brings deep experience guiding brands through complex transformation initiatives.
BlueCherry is the fashion industry’s end-to-end supply chain platform designed to modernize operations without replacing your core systems. Built for global brands, wholesalers, and manufacturers, BlueCherry delivers real-time visibility, AI-ready workflows, a whitespace application builder, and enterprise-grade control across design, production, and fulfillment..